Spot Illustration: Depicting Freelance Life

Meet your teacher for the course, Francesco Poroli, and get to know him a bit better. He tells you about his professional career as a freelance illustrator and the people who inspire him and his work, from artists to basketball players.

Start with the essentials and discover what a spot illustration is and its defining characteristics. Then, look at specific graphic elements and learn how to use them to create coherency within your illustration series.

Find out how to come up with the right idea for your project and simplify it on a graphic level. Now grab a pencil and get to work on your illustrations. Analyze the brief, translate the concepts into a preliminary sketch, and clean it up before presenting it to the client.

Once you've completed your series of sketches, refine them into illustrations using your favorite digital or analog tool. Then, put together a color palette that matches your concept and apply it to your drawings.

Finally, Francesco shows you how to arrange your illustrations in a single layout to tell a coherent story with a clear message. He also gives you some advice on how to value your work and shares the most valuable lessons he's learned throughout his freelance career.