Professional Animation for Brands on Social Media

Before you get moving, Yimbo introduces himself and tells you a bit about what he does, the projects he has worked on, and what inspires him to create. He also shows you the artists and animation studios that have influenced him at different stages throughout his career, explaining why they caught his eye.

Next, immerse yourself in the universe of a brand by studying a brief to understand its values and target audience. Based on that information, define the motion style that best represents the brand and create an animated logo.

Now it's time to see how to make a post. Choose the right format, analyze your design to map out the animation, and then combine a variety of techniques to create the final version.

Finally, learn how to adapt your previous animation to the vertical format for a story on Instagram. To round out your content repertoire, Yimbo teaches you how to create a short animation to use as a sticker, from the design to a post in motion.