Motion Graphics for Audiovisual Projects

Start the course by getting to know Roberto Puig, his influences, his most salient motion graphics work, and the studios with which he has collaborated with. He also talks about his work as a founder and creative director at the Don Porfirio studio.

Delve into the world of broadcast design and branding for TV, by analyzing successful projects and logos. From there, choose a logo to work on and look for its brand values, communicational tone, and how the design connects with the brand’s personality.

Once you’ve defined your logo, develop the storytelling behind the brand, and start preparing your storyboard. Once it’s ready, develop an animatic to define the details of your animation by following Roberto and his team’s advice, going from paper to digital.

In the next step, learn how to animate your logo in 3D. Start by importing the file from Illustrator to 3ds Max, to work on the volume, textures, lighting, and style of your logo. Then, animate the scenes with fluid and dynamic movement.

Finish the animation sequence and see how to import your render on After Effects. Learn some valuable processes and techniques within the software to integrate scenes, manage the color balance, levels, saturation, and other final effects before finishing up and exporting your work.

Lastly, work on the finishing touches. Get some advice on how to export your scene in high quality and how to create a zip file to share your project on social media.