Marketing for Video Games with Zero Budget
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 1 hour
- Lessons
- 10 lessons
- Certificate
- Available on completion
- Course author
- Steve Durán
-
Sometimes, following our dreams doesn't require a huge financial investment. A perfect example of this is Steve Durán, video game developer and founder of Ogre Pixel, the professional studio through which he developed his Lonesome Village project thanks to a funding campaign. After bringing you Platform Game Creation with Unity, Steve now teaches you how to promote your games without a budget.
In this course, learn marketing strategies to get your video games out there. Start by identifying your audience and defining objectives, then get to know the main communication channels to build a substantial community. Create a roadmap of actions to engage gamers organically with zero investment.
Description
Steve Durán starts off the course by talking about his background in the world of video game development and telling you how he got funding for his studio: Ogre Pixel. He also shares the influences that are present throughout his work.
Get straight into pinpointing your audience and objectives and discover the importance of creating a website with its own recognizable identity. Next, Steve gives you some tips for making the best use of social media.
Look at the main communication channels that can help get you closer to the community and learn why it's so important to attend events on video game development. Steve also teaches you the best way to contact the press.
Apply everything you've learned so far to create an optimal description of your video game on the platforms and review important marketing actions according to the project development roadmap.
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