Illustration with digital collage focused on the product

You will start by getting to know Randy Mora, who will tell you about his career, and how he left advertising to dedicate himself to collage in a self-taught way. You will see his biggest influences and where he finds inspiration to develop his style.

You will learn what collage is, you will review its evolution a little, the differences between digital and analog collage, and some references of technique.

Randy will teach you the best way to find and collect the material for your collage, and some important tips about the copyright of the images.

In addition, you will become familiar with Adobe Photoshop by performing exercises based on simple concepts and basic compositions.

Once finished the immersion in the world of collage, you will learn to develop a concept for illustration in collage of the label of a bottle of absinthe, from a brief or commission.

You will start creating your collage experimenting with the composition, performing clipping and fragmentation exercises, balancing the contrasts and retouching the color to harmonize the identity of your piece.

You will create the background of the label and, since the magic is in the details, you will nurture your project of interesting elements, characters and objects that give value to your concept.

To finish your collage, you will integrate the logo and the texts of the brand on the label of the bottle. To then finish the lesson analyzing the final result with Randy.