Creative Illustration for Brands

You will meet Aldo Estrada, better known as Ilustronauta. He will tell you about his beginnings as a graphic designer and, in parallel, about his career as an illustrator and muralist. He will also share some of his artistic influences.

It will begin by introducing you to recurring themes of his illustrations such as politics or mockery, as well as the usual resources he uses. It will give you some tips to find your own style and resources to illustrate.

You will practice sketching these resources and you will play with several possibilities under the same idea. You will learn to polish aspects such as forced perspectives, hands, complex compositions and more.

You will start your project, you will choose a brand that you like to build on it and create the illustration. You will create a board of references and visual resources. Then you will learn to raise a concept and starting point to create a character and its universe in a creative way.

You will do the sketching: it can be in digital or with pencil and paper if you feel more comfortable. Aldo will show you some Adobe Photoshop resources that he usually uses to speed up the sketching process.

You will proceed to delineate the shapes and then color. You will enter to give detail to your character, his universe and the other elements using Photoshop tools. You will work light, shadow, color and other effects that you will learn, to enhance the illustration.

Finally, Aldo will teach you to search and apply your illustration on a mockup , so the impact of the presentation will be greater and more realistic.