Creation of an Illustrated Personal Identity

You will start by knowing Alejandro Giraldo who will tell you how since he has reason he took a pencil to start drawing everything around him. You will see his career since he entered the university to study graphic design and then work in a fashion company, take a master's degree abroad, and return to Colombia to work as an illustrator freelance and found his own brand of clothes.

You will see what a personal identity is and how it can become a brand. Next, you will make a personal mood board , based on your references and influences, and from this you will look for a name and an alter ego with which you identify.

Then we will begin to explore your alter ego in a graphic way, you will make the first sketches of this character with pencil and paper, then choose one and create a universe around it, using elements that represent it.

You will learn to digitize the chosen character and elements, creating textures in Adobe Photoshop. Then you will vectorize and create patterns in Adobe Illustrator.

You will prepare the final arts for the different forms of production, such as screen printing for t-shirts, stickers , badges, totebags and, also, you will see how to do wheatpasting in large format with your character.

At the end of the course you will have a unique personal identity with which you can express all your artistic power in the formats you want.