Conceptualisation and Techniques of Digital Illustration

You will begin by knowing the work of Raúl, who will tell you what is most inspiring him and will show you the work of some artists he admires.

Afterwards, it will show you your working method. It will explain how to read the brief and, from there, develop an idea and carry out the art direction of your project.

You will discover where to look for inspiration and learn how to create a moodboard or inspirational board. From the images you have collected, you will create your first sketches and the composition of your poster. Raúl will also explain to you his method of synthetic representation of the elements.

Once you have defined the final sketches and the final composition, you will begin with the line art process, an essential step in Raúl's work.

He will speak to you about color theory and you will choose the chromatic palette of your project. Finally, you will apply that color palette to your illustration.

Raúl will give you some tips to present your project to your clients in a successful way.