Commercial Illustration with Colored Pencils

First, you will enter the work of Carmen García Huerta, you will see her career, evolution and her work with clients of all kinds with illustrations for the press, fashion brands, jewelry, consumer products, institutions, among others.

Then you will know the influences that have marked and inspired it, both for commercial and other more personal works that vary from furniture designers to referents of the history of classical and current art.

Carmen will give you an introduction to the two focus of the course. First to the commercial illustration, what it is and its great references of this professional aspect. Then to the materials, colored pencils and graphite: how to use them and essential techniques to familiarize yourself with the material, the wrist movement, among other details.

After some basic exercises to color with pencils, you will receive a simulated brief from a client, requesting an illustration assignment for a chain of stores (or department stores). You will study the information provided in the briefing and depending on it you will make a moodboard or reference board that will serve as an inspiration.

Then, you will make the sketch online, you will send it for feedback and once approved (with its possible modifications), you will start drawing in detail.

The drawing phase will be done in two stages: first you will go from the sketch to the detailed drawing of all the elements of the illustration. You will learn different techniques that Carmen uses for her work and then move on to the next phase: digitizing and assembling the final composition in Adobe Photoshop with the latest color touches.

Finally, you will prepare the final illustration and adapt it to the different formats of the final art.