UX Fundamental Principles

You will begin by knowing the work of Strike, who will also speak to you about what inspires him most, his professional career in areas such as design and advertising, and his most important projects.

You'll get started in the User Experience Design, by knowing what UX is and what is not, debunking some myths and common beliefs. You'll see some of the most important concepts, know the research process and understand how UX can help both the client and the company.

You will learn to analyze a web page through design and usability patterns. You will analyze principles of interaction design, hierarchies and positioning of elements and components, and web writing. In addition, you will see how to make Heuristic evaluations, what it is and how you can take advantage of it for your web project.

Strike will give you an introduction to analytics. You will see how to extract information with some tools from the web and also, with Google Analytics functions to obtain more relevant information.

Finally, you will learn everything you need to write a professional UX report and give you some tips and recommendations for your project.