Mood Board Creation: Communicate Concepts Effectively

Start by getting to know Gudy Herder, founder of the trend agency Eclectic Trends and your teacher for this course. Hear about how she went from a career in retail to teaching mood board workshops around the world, along with the influences that inspire her.

Discover the purpose of a mood board. Then explore the essential parts of one, including color, images, and text. Take a look at the advantages of creating a haptic mood board in an increasingly digital world, from audience participation to making a lasting impression.

Gudy shares some of the most common mistakes that occur when creating a mood board and how to solve them. Next, decide on the message you want to communicate and learn how to translate it into an effective mood board, with your audience in mind.

Explore composition techniques for a well-structured board, from overlapping to text placement. Dive into the importance of negative space and how to use it, before learning how to structure focus to highlight specific concepts and elements. Then, learn how to use color to communicate a message.

To finish the course, Gudy guides you through creating a mood board from scratch using all of the techniques learned in the course. Begin with the idea, vision, and intention before moving on to the physical composition for a compelling end result that resonates with your audience.