Introduction to visual merchandising

You will start knowing more about Carla and Laura, or what is the same, Creative Kiosk. They will tell you what they do in their creative boutique and you will discover how they entered the showcase. In addition, they will show you their artistic influences.

You will make an introduction to vitrinismo, you will see the impact it has with the audience and, consequently, with the sales. The storytelling is essential to produce emotions in the consumer, you will learn how it should go according to the brand. Also, you will see the importance of simplicity to enhance a product, as well as getting a surprise factor.

You will go deeper into how to manage the showcase space well, making the most of it. Other important factors are its composition and balance. You will create a focal point and play with heights and depths.

You will review the materials and their characteristics taking into account the concept and the budget. Next, you will see how lighting can generate concrete environments and depths.

You will learn to manage the pre-production of your project, from understanding your client's order well, from the beginning, the budget according to the time spent, to preparing a brand brief to know it in depth.

You will start the creative process, researching and looking for references for the creation of a mood boad . You will see how to create your sketch, either manually or digitally drawn with the program you use: Illustrator, Photoshop, Sketchup ... Then, you will check the chosen materials to see pros and cons, as well as with lighting. Next, Kiosco will talk to you about how to present your project to a client.

Finally, you will see how to bring your sketch to reality, how to deliver the specifications to suppliers and other important details, such as having defined work schedules.