Introduction Ephemeral Space Design

Start off by getting to know Luca Hugo Brucculeri a little better. He talks about his personal and professional journey in the world of ephemeral design, from his childhood years, when he would put on Christmas puppet shows in his grandparents' living room, to his most recent projects for famous designer brands. He also shares his biggest influences and how he channels all of that inspiration into his work.

Before taking a brief tour through the history of ephemeral design, get to know the main characteristics of this type of installation, its variants, and above all, the importance of kindling an emotional connection to create an unforgettable user experience. Focus primarily on one specific space: a window display.

Now it's time to start working on your project! Put together a briefing and prepare a mood board of inspirational reference material for both visual solutions and determining which emotions you want the user to connect with. Luca lets you in on some of the secrets to his design methodology: storytelling and the art of creating narrative content.

Sketch your ideas and play around with composition, measurements, and how to arrange the space. Learn to analyze and select materials while also looking at how to use color to create different ambiances and meanings. Make an irresistible dossier to present to your client, with a mock-up to help you visualize your project.

Create the decorative elements for your installation. Assemble your final piece and add the finishing touches. Let Luca wrap things up by providing a little inspiration for your upcoming projects, showing you how his methodology can be adapted to other formats such as events and pop-up shops.