E-Commerce Fundamentals: Launching an Online Store from Scratch

Meet Ellie Rivers, discover her work and career journey, and how she created her e-commerce consultancy company. See how the world of print and publishing influences her work and get a quick summary of what you’ll learn in the course.

Discover the key elements of e-commerce, including design, technology, branding, and more. Identify key trends and how they will impact the future of selling, marketing, and content planning so you can future-proof your business. See the e-commerce platforms Ellie recommends and answer a series of questions to identify the best option for your business.

Create your business strategy, define your brand’s unique selling points, and learn about market value. See how to identify your key customer profiles as a way of focusing your marketing, content, and business strategy.

Next, it’s time to put all you’ve learned into practice by creating your online store and designing your content plan. Discover how to optimize the text on your web pages to get the right kind of traffic to your site.

Learn about the key advertising and marketing channels and discover which ones are best suited to attract your customer profiles. Finally, see how you can track your online performance by analyzing key metrics to make adjustments where needed.