E-Commerce Fundamentals: Launching an Online Store from Scratch

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Course overview

Provider
Domestika
Course type
Paid course
Level
Beginner
Deadline
Flexible
Duration
1 hour
Lessons
14 lessons
Certificate
Available on completion
Course author
Ellie Rivers

Building your business online is an opportunity to provide your customers with 24/7 availability and open your store to the world. Ellie Rivers has been helping small business owners and major brands develop tailored e-commerce and digital marketing strategies for over twelve years and in this course, she guides you through creating your own efficient and professional online business.

Start by learning the basics of e-commerce, identifying your target audience, designing, and building your online store using a tailored strategy that can help your brand reach its full potential. Are you ready to start growing your online presence and start building an online customer base?

Description

Learn how to successfully build and market an online store with actionable e-commerce strategies

Meet Ellie Rivers, discover her work and career journey, and how she created her e-commerce consultancy company. See how the world of print and publishing influences her work and get a quick summary of what you’ll learn in the course.

Discover the key elements of e-commerce, including design, technology, branding, and more. Identify key trends and how they will impact the future of selling, marketing, and content planning so you can future-proof your business. See the e-commerce platforms Ellie recommends and answer a series of questions to identify the best option for your business.

Create your business strategy, define your brand’s unique selling points, and learn about market value. See how to identify your key customer profiles as a way of focusing your marketing, content, and business strategy.

Next, it’s time to put all you’ve learned into practice by creating your online store and designing your content plan. Discover how to optimize the text on your web pages to get the right kind of traffic to your site.

Learn about the key advertising and marketing channels and discover which ones are best suited to attract your customer profiles. Finally, see how you can track your online performance by analyzing key metrics to make adjustments where needed.

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