YouTube: Creating a Channel from Scratch

Juan Bermúdez opens this course by telling you how he began his career in the arts and how he started sharing his work on the internet under the Kaos alias. He shows you a series of artists and YouTubers who have mastered the platform and helped influence his work.

In the second unit, learn the basics of YouTube. Get to know the main features of the platform and start creating your action plan, learning different branding strategies and how to optimize your content to achieve your goals.

Then, get down to business by creating your first video presentation based on the talking points set out in the previous unit. Kaos teaches you all the steps: how to write a script and storyboard, his recording techniques, and how to edit the material before uploading it to YouTube.

In the last unit, learn how to make the most of YouTube as a platform for publishing your portfolio. Discover how to monetize your channel and grow it by using SEO tools, data analysis, and other resources like communities, stories, and live transmissions.