YouTube Channel Growth Strategy

Meet Marija, learn about her bold career moves across six different countries, and hear her tips on building a purpose-driven career. Explore her sources of inspiration in areas like leadership, marketing, and women’s empowerment.

Explore YouTube’s potential for content creators and see why building a channel is of benefit to brands. Learn about YouTube’s algorithm, before seeing the different types of channels to decide on your niche. Then learn how to brand your YouTube channel.

Marija shares a case study of a client’s brief to show you what information to gather when learning about your audience, competitors, and goals. Define the pillars of your channel’s content and see what type of videos to include for meeting your objectives. Discover how to optimize your content by understanding how YouTube ranks a video. Learn about other details around your video, such as tags, thumbnails, keywords, and more. See how to optimize your videos and channels, before putting all you’ve learned together to create your strategy.

See what to add and what to avoid in your YouTube channel strategy, and understand what metrics to check in order to track your goals. Finally, see how to reorganize the information you’ve gathered to create a presentation ready to show to a client.