Writing a Winning Proposal: Land Your Dream Clients

Begin by hearing Ilise’s inspiring story about how her business has thrived over the last three decades, learning from her mistakes along the way. Learn about some of the people who have inspired her and influenced her throughout the years.

Delve into Ilise’s key ingredient for strategic proposal writing: The Oreo Strategy. She takes you through the different layers of the strategy before discussing the 10 most common mistakes when writing a proposal. Then learn how to choose the right prospects to write a proposal for.

Move onto the first tough cookie to crack: having the qualifying conversation with potential clients to decide if they’re right for you. Ilise shows you how to demonstrate your value to stand out when competing for a project, and how to lead the money conversation with clients with confidence and ease. With a good understanding of how to turn prospects into clients, deepen your knowledge of how to market your services.

Time to put theory into practice by writing the proposal document itself. Start by calculating and deciding on your hourly rate. Ilise guides you through the numbers before sharing with you the 10 essential elements your proposal needs. Hear the best practices when writing a proposal, and get an overview of tone, design, and length.

Next is the trickiest, yet most rewarding part: sharing your proposal. Learn how to present your project idea and how to present compelling arguments. Hear about the best practices for following up your proposal, and the next steps for when it has been chosen.