Visual Storytelling with Hand-Lettering and Illustration

Begin the course by getting to know David Leutert and his passion for illustration and typography. He talks about his professional background as a freelance illustrator and his creative influences, from comics and punk concerts to New York city.

David explains what lettering is and introduces the basic concepts of hand-drawn typography. He also gives you a quick overview of the tools and materials needed and then looks at the different styles of letters that have existed throughout history. Next, search for an original sentence for your poster and discover what factors are important when making your final decision.

To give yourself a more concise idea of the style of your poster, work with digital references and collect old objects that document the visual language and aesthetic of a place or a particular period of time. Start working on your final project in your sketchbook, where you gradually lay down your ideas and choose the best composition, which you later retouch on an iPad.

David moves on to teach you about the different tools in Procreate and helps you create the perfect color palette. Focus on your final design and, step by step, apply color, detail, and shadows, as well as make some final adjustments.

Export your work to share on social media or print in poster format. Your teacher also gives you some ideas for developing your own style and establishing a good work routine.