Visual Storytelling for Your Personal Brand on Instagram

You will meet Marioly, who will tell you how she met Instagram and how far it has taken her: from publishing a book and giving talks in London, to traveling the world. You will see where he finds inspiration as a photographer and designer, between trips, bookstores, ceramics, inspiring patterns and, above all, outside Instagram.

You will learn what Visual Storytelling is as a brand strategy, its importance and why Instagram is one of the best channels to do so. You will understand that you can transmit a message not only with images, but you can also tell a story with a combination of images, videos and words with the different types of content that IG offers. In addition, you will see the extra tools you can use to optimize your profile.

You will take the first steps to tell your story on Instagram. Marioly will explain one of the most effective strategies that she calls the "Game of 5", and will help you with the topics on which you will focus the content of your profile. Next, you will define your personal style or your brand to have a common thread in your narrative and you will start to make a mood board . Then, you will see the importance of planning your project to the fullest, considering from possible trips to materials that you will need.

You will learn the different types of photographs and videos that you can take to tell your stories and their main characteristics, and then see how you can edit them and give them a professional treatment. You'll see everything you need to know about the texts or captions and how to use the hashtags to reach your target audience. And later you will understand how you should distribute your content through Instagram applications.

Finally, Marioly will give you some final recommendations on how the Instagram algorithm currently works and why it is important to devote time to boost your content. In addition, you will talk about some of the most common mistakes and how you can avoid them.