Visual Identity for Creatives and Brands

Begin by getting to know brand designer Anna Diani. She tells you a bit about her professional career, the artists who influence her style, and her personal approach to branding.

Learn about what a visual identity is and examine the tools you need to build one. Then, get to know your client and their brand and organize your ideas on the Brand Checking Canvas before analyzing the competition.

Next, conduct a brand study and focus on relationships that are crucial to its viability and growth. Define the brand’s personality to help you effectively communicate its values, attributes, and emotions. Once you’ve compiled all these insights, transform them into an inspiring mood board to create your visual identity.

Now it's time to decide on a name and design the graphic concept. Discover why creativity is key when selecting materials and formats to express a brand's personality.

Finally, Anna shows you some useful tools for introducing yourself like a professional, such as a well-crafted business card. Tie everything together by learning about follow-up strategies and why it’s important to have one to track your visual identity over time and know if it needs an update.