Visual Identity for Brands Inspired by Storytelling
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 2 hours
- Lessons
- 12 lessons
- Certificate
- Available on completion
- Course author
- Boo Republic (Marios Georntamilis)
-
“Learn from the past to design the future.”
Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.
In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.
Description
Meet Marios, designer, illustrator, and your teacher for this course. He shares his creative journey, which started with his inquisitive nature for creating and exploring, to eventually founding Boo Republic. Hear about his biggest influences and his sources of inspiration
Get an overview of Boo Republic’s creative process when developing a visual identity: starting with a historical reference in literature or art. Marios guides you through the process of exploring stories, fables, and traditional folk tales and how to transfer those concepts into your design ideas. Learn how to create your first draft and shape it to meet a client’s needs.
Transfer your design draft into Illustrator to develop your concept. Marios walks you through the process of creating a logo design, the packaging, and product labels. Learn to create a seamless typographic composition for your main labels and how to create a packaging mock-up.
Next, Marios shows you how to take your visual identity a step further by using artisanal techniques. Learn how to create a mock-up using a linocut method and block printing. Wrap up the course with tips on how to present your final deliverables to your clients.
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