Visual Identity Design for Events

Start by getting to know Alexandro Valcarcel as he talks about his work as a graphic designer and his passion for posters. He shares some of the artists who have influenced his personal style in one way or another, and also explains the course and final project in more detail.

Look at the various components of a poster and their relationship with the design, as well as the importance of experimenting and taking risks to achieve bold results. Alexandro guides you through the process of creating a powerful visual identity.

Learn how to tackle the client brief and conceptualize the overall idea you want to convey. Then, look for references and create a mood board. Compile all the material and information you need to optimize your work and prevent things from getting confusing further down the line.

Now, begin to design the visual identity of your event. First, create the main poster to serve as a guide, then develop the remaining pieces, like programming or physical adaptations such as merchandizing.

We now live in a world where social media presence is absolutely essential, so Alexandro dedicates the final part of the course to learning about digital adaptations. Open your mind to exploring the endless possibilities offered by online events, redefining design methods and thinking about new settings.