Visual Identity Design: Explore Creative Processes
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Course overview
- Provider
- Domestika
- Course type
- Paid course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 2 hours
- Lessons
- 12 lessons
- Certificate
- Available on completion
- Course author
- kiko farkas
-
A visual identity that works is one that transmits a message, grabs the viewer's attention, and is also aesthetically pleasing. Kiko Farkas is an expert in perfectly balancing all three of these elements. He is the founder of Máquina Estúdio, winner of a Jabuti Award, and his client list includes names like BMW, Natura, SESC, and Embratur.
In this course, learn to identify ideas and dive fearlessly into the creative design and production process for a visual identity. With Kiko as your guide, discover the best ways to convey a concept using functional and captivating visual elements.
Description
Start by getting to know your teacher, Kiko Farkas. He talks about his career and shares some of his biggest influences including musicians, designers, and painters.
Learn how to relate your personal sources of inspiration to a specific project. Discover the idiosyncrasies of events, study how to make sense of a brief, and how to organize your work process before focusing on the conceptual side of your graphic project.
Kiko introduces you to some extremely useful tools such as freehand drawing and mood boards to help you define your project. Once you've outlined your concept, begin developing the visual identity by experimenting with typographies and colors and looking at different applications of both digital and analog media and their possible challenges.
To tie everything together, Kiko shows you how to present your project to the client and execute it in a range of media. Now you have a deeper understanding of how best to translate your ideas and express a concept using different visual elements, get ready to stun the world!
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