Visual Identity Design: Create Contemporary Branding

Begin the course by getting to know graphic designer and creative director Marta Veludo. She talks through the career that led her to start her own studio along with the influences that inspire her work. Hear her advice for succeeding as a designer.

Dive into the basics of branding, from naming to establishing a vision and mission, and look at how a branding workshop can help you gather the information you need to develop a strong identity. See the research methods you can implement to understand your target audience. Next, create a mood board of images and keywords to help guide your design decisions.

Time to build your visual identity, beginning with the logo. Sketch your logo using your mood board as a reference before digitizing your work. Decide on a color palette for your project and choose a primary and secondary font. Look at examples of brand identity systems and learn to build one using a combination of shapes, icons, colors, and layouts.

Create mockups of your work to share with your client, then design a presentation that brings your ideas together and tells a story about the identity you have built. Take a look at the packaging industry and how it can help you enrich your project.

Hear Marta’s advice for sharing your work on social media and other platforms, using successful brands as a guide. Then, to finish the course, explore the benefits of merchandise for strengthening your brand identity.