Viral Marketing: Campaigns That Share Themselves

The course will begin with an introduction to viral marketing and what you can achieve by running a viral campaign. You will know the power of social networks and the influence they exert on the masses.

After having the basic notions about viral marketing, you will go to know what are the steps to make a campaign. You will start knowing the brand and its audience. Then, you will learn about viral or advertising campaigns similar to the brand of your choice.

After obtaining this information, you will learn about how a campaign is organized with time or without planning time, and you will choose the hashtags to use and the product you want to make viral. To finish the stage of organization and planning, you will define which ecosystem of networks is the best to launch your viral.

Also, you will see what decisions and actions to take in the execution stage of your campaign, depending on the success obtained. You will get recommendations on what to do if your viral was contagious and what to do if it did not come to life. To complete this stage you will know the importance of a good copywriting .

Finally, you will learn to analyze a campaign, the metrics of the successes, the errors and what could be done.