UX Research at Scale: Surveys, Analytics, Online Testing

UX surveys offer UX designers the chance to uncover user needs and user attitudes towards a product or system concept they use before connecting these needs to user characteristics.

This course, created and led by the University of Michigan, will help you build your skills in survey methodology for UX research.

You’ll explore the basics of creating an effective UX survey, including when and how to use surveys, what questions to ask, who to ask, and how to take on research at scale.

As you learn how to conduct a survey of your own design, you’ll build your skills in developing A/B testing techniques as well as analysing and reporting on large scale UX surveys and unmoderated studies.

The course will also introduce you to using web analytics to gain UX insights remotely from a large number of users.

As you learn more about behavioural analytics and preference testing, you’ll discover how to critique user surveys so that you can extract actionable insights to inform your UX design.

With the evolution of technology, UX researchers now have more opportunities to test and research products in new and exciting ways.

On this course, you’ll look at the different types of tests and data that remote testing can offer, as well as how to create successful remote studies that will yield actionable findings.