UX Design Strategy and Application: Customer Profiling and Design Sprints

70% of people managers have increased the headcount of their design team in the past year, and UX designers are in particularly high demand.

The chief responsibility of a UX designer is to optimise customer experiences across new products and existing offerings.

One way UX designers do this is through conducting user research and building customer personas.

This course will equip you with the skills to evaluate research and data to inform customer profiles, identify different personas and gain a deep understanding of how users interact with a product.

You will examine elements of organisational culture including employee experience design (EXD), cross cultural design and the 6 cultural dimensions.

You will also learn how to employ visual tools such as culture maps to understand the people who make up an organisation and what makes them tick.

You will discover problem solving techniques and project management methodologies such as ‘Lean’ and ‘Agile’.

You will consider and evaluate the effectiveness of these approaches and participate in discussions around the pros and cons of methods such as ‘waterfall project management’.

You will investigate the key elements of a design sprint, how they work and why they are important for ensuring positive user experiences. Once you are familiar with the core principles you will experiment with creating a design sprint of your own using Jira.

By the end of the course you will be able to apply knowledge of design sprints, customer personas and project management methodologies to advance a career in UX design.