UX Design Fundamentals: Business value through User Experience (UX) design

The world is moving online faster than ever, and a range of socio-technical and global factors have accelerated the shift to digital first for a range of economic, social and even political functions.

User experience (UX) designers have never been so in demand – yet there remains a significant shortage of qualified UX designers in countries including the UK, US and Australia.

As web, mobile and other digital products become ever more important to a company’s success, how can you make your mark in the field of UX design?

This self-paced UX design course will teach you everything you need to know to get your started as a digital designer.

This course will teach you the basics of UX design philosophy that all good digital designers follow. You’ll find out how to minimise a user’s ‘cognitive load’ (or effort exerted during a task) and decision-making time – and why users will stop looking at a website or digital product if it takes up too much of their time.

You’ll explore key principles such as hierarchy and information architecture, and find out how to put the user at the front of every design decision you make.

What’s the key difference between UX and UI design? As more and more UX designers are required to display UI (user interface) design expertise, it’s vital to understand UX vs UI.

User interface design is essentially visual design (the look, feel and personality of a product) plus interaction design (how a user interacts with it) – the micro elements. You’ll learn how the ‘micro’ elements of UI exist within the big-picture ‘macro’ world of UX.