Understanding Social Media Strategy

Over the past decade, social media has come to play an increasingly central role in the digital marketing mix. With the last year forcing more of our lives online, getting your social media strategy right is more important than ever.

Designed by social media industry experts, this practical digital marketing course is aimed at social media managers looking to stand out in an increasingly crowded field.

After exploring the foundations of creating a social media strategy, you’ll learn why social engagement is so important and why you should always keep your customers at the heart of your strategy. For inspiration, you’ll look at some brands that are getting their social media strategy right.

You’ll also learn how to set KPIs and how to use the SMART Objective Framework to set and meet your social media goals.

One of the objectives of any social media strategy is to get people talking about your brand. Social listening is the process of monitoring various social channels to assess if people are talking about your brand, and what they’re saying. You’ll discover the key components of a social listening strategy and which tools are available to help you listen to what people are saying about your brand.

As well as looking at creating an overall plan, you’ll explore how to develop a social media strategy for different social platforms and for individual campaigns.

By the end of this four-week course, you’ll be ready to draw up and execute a social media strategy aligned with your brand, helping you to better engage with your customers.