Typography for Designers: Create Fonts for the Marketplace

Begin the course by getting to know Thomas Jockin, typeface designer and your teacher for this course. He talks through his journey to becoming a typeface designer and CEO, along with the influences which have inspired his career and style.

Learn how to set yourself up for success in the typeface design industry before diving into working with clients. Thomas shares his advice on collaborating with executives, creative directors, and more before moving on to working in the typeface marketplace. Then, discover the importance of history in typeface design.

Time to craft your design brief. Learn Thomas’ three-step process for creating a strong brief: the bones, muscle, and clothing. Then explore the different elements involved in the creation of a typeface, from anatomy to weight. Create your brief using knowledge from earlier in the course.

Turn your concept into a reality by creating a prototype font. Thomas teaches you how to test your font in the marketplace and gather feedback using platforms like Instagram. Learn the principles of intellectual property for speculative font design. To wrap up the course, find out how to promote your work.