Typographic Design for Logos

Start by learning about Elias Mule's career, as he tells you how important it was for him to gain experience in agencies before becoming a full-time freelancer. Discover his influences as well as some resources that have nurtured his learning in the field.

Then, analyze global brands, trends, and the relevance of type logos in branding. Learn about the anatomy of typography and how to take advantage of the basic concepts to give an original touch to your proposals. Before working on paper, see some optical tricks that will help you understand how visual perception works in the creation of letters to achieve uniformity and harmony.

Next, practice how to work with a brief and how to align your design decisions to the needs of the client. In addition, work on your creativity to always be inspired no matter what project you are on.

In the last unit, put into practice some sketching techniques to explore different ways of conceiving your idea and learn how to perform quality vectorization with digital tools. Finally, Elias gives you some tips on how to present and deliver your proposal in a professional way.