Typographic Branding: Create Memorable Logos from Scratch

Start by getting to know graphic designer Carlos Mignot. Hear about his career so far, including how he discovered a way to use typography to enhance the brand identity of various companies, and take a look at his biggest influences in the world of design.

Carlos explains what a soulful brand is and the main strategies for building an inspiring identity. Once you've got some ideas, dive into the world of typography by exploring basic shapes and a range of concepts and styles to see how different messages can be conveyed.

Next, put together a branding strategy and learn to translate it to the visual arena by producing drafts of your typographical ideas. Discover how to vectorize your logo in Adobe Illustrator and choose the appropriate fonts for your creative vision.

To finish up, use the concepts you've learned to create a branding toolkit with a collection of visual materials for any communication need. Carlos also gives some final tips on wowing your client when presenting your project.