The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
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Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 14 hours
- Certificate
- Paid Certificate Available
- Course author
- Eric Siegel
-
Participate in the deployment of machine learning
Identify potential machine learning deployments that will generate value for your organization
Report on the predictive performance of machine learning and the profit it generates
Understand the potential of machine learning and avoid the false promises of “artificial intelligence”
Description
It's the age of machine learning. Companies are seizing upon the power of this technology to combat risk, boost sales, cut costs, block fraud, streamline manufacturing, conquer spam, toughen crime fighting, and win elections.Want to tap that potential? It's best to start with a holistic, business-oriented course on machine learning – no matter whether you’re more on the tech or the business side. After all, successfully deploying machine learning relies on savvy business leadership just as much as it relies on technical skill. And for that reason, data scientists aren't the only ones who need to learn the fundamentals. Executives, decision makers, and line of business managers must also ramp up on how machine learning works and how it delivers business value.
And the reverse is true as well: Techies need to look beyond the number crunching itself and become deeply familiar with the business demands of machine learning. This way, both sides speak the same language and can collaborate effectively.
This course will prepare you to participate in the deployment of machine learning – whether you'll do so in the role of enterprise leader or quant. In order to serve both types, this course goes further than typical machine learning courses, which cover only the technical foundations and core quantitative techniques. This curriculum uniquely integrates both sides – both the business and tech know-how – that are essential for deploying machine learning. It covers:
– How launching machine learning – aka predictive analytics – improves marketing, financial services, fraud detection, and many other business operations
– A concrete yet accessible guide to predictive modeling methods, delving most deeply into decision trees
– Reporting on the predictive performance of machine learning and the profit it generates
– What your data needs to look like before applying machine learning
– Avoiding the hype and false promises of “artificial intelligence”
– AI ethics: social justic
