The Neuromarketing Toolbox

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Course overview

Provider
Coursera
Course type
Free online course
Level
Beginner
Deadline
Flexible
Duration
19 hours
Certificate
Paid Certificate Available
Course author
Jesper Clement

Description

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing Toolbox
  • English language

  • Recommended provider

  • Certificate available