The Brief: Techniques and Tools to Create One

You will start by knowing Daniel Yepes and his career in the world of branding , which he arrived by chance more than 10 years ago. He will tell you about some of his most important projects and will tell you about his influences within branding .

Daniel will introduce you to some basic concepts, you will know what a brief , what it is for and how important it is when starting a project. You will discover several types of brief and you will also know what the contrabrief .

What information should a brief ? Daniel will review the minimum elements that must be contained through examples used in MUMU.

With all this information you will start to create your branding project for a supposed young and modern sock company. You will start by defining the needs of the project and then develop the brief step by step. Daniel will present to you, through examples, the most common mistakes when developing it and from there, you will correct any of those that you have been able to do in your first sketch.

Finally you will generate a back-brief. You will learn the key points when doing it and you will understand its importance when addressing any creative project.