Successful Strategies for LinkedIn

Get to know your teacher, Rodrigo Focaccio, and learn about his twenty years of experience as a communications consultant. Discover his inspiration and influences before finding out what you’ll learn in the course.

Continue by learning about the history and importance of LinkedIn as the most influential professional social media network to date. See how to create your own account and learn about the Social Selling Index (SSI), a useful tool for measuring your progress and results on the platform.

Rodrigo gives you useful advice for filling out your profile page and building your personal brand by focusing on your strengths and influences, including techniques to help you highlight your area of expertise.

In the third unit, go through LinkedIn’s interface and understand the advantages and differences between using the free and paid versions. Discover the communities and tools used to build lasting professional connections and see the best way to use the feed’s algorithm and define your target audience.

Lastly, learn how to use different formats, metrics, and LinkedIn strategies to create content that appeals to your audience and helps build new opportunities for you and your business.

Rodrigo explains Stories on LinkedIn and the LinkedIn Page. He shares some success stories to help inspire you to produce relevant content that impacts your community and your followers.