Strategy Formulation
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Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Mixed
- Deadline
- Flexible
- Duration
- 16 hours
- Certificate
- Paid Certificate Available
- Course author
- Marcus Møller Larsen
Description
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
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