Strategic Planning: Target Markets and Business Decision-Making

In such a fast paced world, it’s becoming ever more vital for organisations to put strategic choice at the heart of a business plan.

This two-week course aims to provide you with the tools to make smart strategic choices and improve your decision-making skills within a business context.

Strategic choices are integral to the successful running of a business, and should be undertaken at a variety of levels. This course will give you access to the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business level strategy (how you’ll compete), and market level strategy (how to grow your business).

When defining a strategy for your business, the Boston Consulting Group matrix (or BCG matrix) will help with long-term strategic planning. With the BCG matrix, you’ll assess the dynamic environment, considering portfolio and investment growth opportunities and whether to develop or discontinue products.

You’ll cover the basics of strategic direction and leadership, competitive dynamics, and how these can help you build an effective senior management team. You’ll also explore how strategic leadership creates value for a business.