Strategic Brand Management with Advertising Week

A recent study found that 77% of consumers surveyed have stayed loyal to a specific brand for 10 years or more.

This two-week course will give you the brand management skills you need to implement a brand strategy that keeps your consumers coming back for more.

Almost every organisation has a brand or reputation that should be maintained.

On this course, you’ll learn how to identify a brand’s identity and formulate a defined brand strategy that aligns with consumer needs, emotions, and the competitive business environment.

Using Coca Cola as a case study, you’ll discover why $36.2bn of Coca Cola’s $200bn net worth belongs to its brand alone – and how it did it.

Designing a strong brand identity requires honing and experimenting with your brand vision and mission.

You’ll develop your knowledge of key strategic branding tools and techniques to consider when curating a brand’s identity, including segmentation, targeting, and brand positioning.

Alongside the experts at Advertising Week, you’ll learn how to produce a brand essence framework which accurately represents your brand and its values.

Once you’ve honed your brand identity and strategy, you’ll learn how to model this strategy into a brand plan which resonates with your audience, as well as your organisation’s wider marketing goals.