Storytelling for Social Change

On this course, you’ll discover the secrets of storytelling from expert performers and artists.

Stories are a powerful way to engage an audience and deliver impact. Using characters creates empathy, and makes people more open-minded to hearing something new or engaging with a complex topic.

By following some simple rules of story craft, any communicator can create empathy and interest – both vitally important when trying to get a message across.

You’ll explore how professionals use stories to drive social change, and understand how introducing multiples perspectives can boost the impact of your message.

You’ll learn how visual elements can enhance a story and keep people listening.

You’ll discover how to identify your audience, and create a protagonist that can connect with them, building awareness and shifting attitudes.

Using peer feedback, quizzes, and personal reflection, you’ll improve your own storytelling techniques, whether you work with a brand, a not-for-profit, or just want to become a better public speaker.

Studying performances and hearing from storytelling professionals, you‘ll end by developing a creative project of your own.