Social Media Strategy: Design, Manage, and Launch Campaigns

Get to know Ana Marín, your teacher for this course. She takes you through her journey to working at some of the top creative agencies in the world. Then she shares her biggest influences along with the books and podcasts she recommends for strategizing.

Analyze famous campaigns and strategies used by brands on social media. Learn to identify their goals and look at what brief they have used.Then discover the importance of your online and offline process working in harmony before exploring SMART objectives and aiming for conversions. Look at example advertising briefs before learning how to research opportunities with your target client in mind.

Take a look at the traditional sales funnel and how it has changed. Then explore different social media platforms that can take your audience from discovery to conversion. Map your message and touchpoints, then learn how to use a concept to make your product or service more memorable. Put everything you’ve learned so far into practice and brainstorm content ideas.

Practice your presentation for a powerful delivery, then look at KPIs and how to measure your campaign before it launches. To finish the course, Ana shares contest pages and freelance platforms you can use to make money from your creative ideas.