Social Media Strategy: Connect with Your Followers

Start by following marketing executive David Cuen’s professional journey. He shares his influences, and how he went from his early role transforming the online presence of a Mexican newspaper to producing and managing global marketing strategies.

Explore the concept of engagement, understand its value, and learn the ways in which you can communicate with your audience. Examine past examples of how David has achieved successful engagement for brands, and how he would approach it now as if starting from scratch. Then produce two Instagram posts putting this theory into practice.

Learn three important principles that encourage audiences to interact with social media content. Discover how you can understand your audience, and ways to tap into their interests. Spend time going through a fictional brand to grasp the ability to build social value.

David guides you through how to make your content stick and leave a lasting impression on users. Look at examples in context as he shows you storytelling techniques to create memorable posts, and how to appeal to the emotions of your target audience.

Explore the importance of content communities, and analyze real examples of successful user-generated content. Wrap up the course by putting your new knowledge into practice to create your own engaging campaign, from planning to delivery.