Social Media Analytics for Beginners

Beatrice Oppici starts the course by telling you about her professional career that started in the art world and eventually led her to digital marketing. She also explains how the experiences she has had over the years has shaped the way she approaches her work.

Set your sights on the end goal and learn how to develop a social media strategy based on several business objectives. Look at channel options and decide where it's best to have a strong presence and choose relevant KPIs as a baseline to measure your success.

Then, see how to extract data and create graphs on a dashboard–an invaluable tool that helps you analyze your results and even transform them into a succinct report.

To round out the course, discover how to properly interpret metrics and why doing so is crucial to enhancing your content strategy, setting new paid media objectives, and better understanding your audience.