Social Media Advertising
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Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 11 hours
- Certificate
- Paid Certificate Available
- Course author
- Chris J. Vargo
-
Identify social media advertising types that are likely to succeed
Understand the different types of social media ads
Implement effective social media targeting parameters to match desired audiences
Execute social media advertising campaigns
Description
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
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