Social Impact in Business: How to Build a Brand that Matters

This course offers you the chance to learn how to build a socially-driven brand by bringing genuine purpose to your business actions, products, and internal processes.

In the right hands, making a social impact is a powerful tool in business. However, advertising has missed the memo – with public trust in advertising declining by 50% in 20 years.

On this course, you’ll study a range of case studies as you explore how a strong brand purpose can be put into action to deliver strong business results.

Data shows that 5000% more protest signs were shared on Pinterest in 2019 vs 2018. Alongside experts in ethical brand building, you’ll consider how social responsibility and social impact has made it to the mainstream.

You’ll learn why corporate social responsibility now demands brands to think beyond their sphere of operations and make a difference in society at large.

This course will introduce you to ideas, guidelines, and internal and external functions for building purpose and social responsibility into a brand from the inside out.

You’ll discover five digital tools that will enable you to build a brand that delivers on its purpose at scale and get introduced to the B Corp Directory and surrounding community.

This course is led by Good-Loop, the purpose-powered advertising platform that specialises in bringing brands, people, and good causes together.

Good-Loop has helped hundreds of businesses around the world find their purpose by clarifying what they stand for and identifying what matters to their consumers.