Social Entrepreneurship in Fashion: Launch Your Collection

Get to know Genaro Rivas as he talks through his career in the fashion world, how he got started, and how he discovered that experimentation was a key component of his creative process. He also shares a few examples of entrepreneurship with purpose within the fashion industry that have inspired his own.

Begin with some basic concepts and get an explanation on the difference between sustainability and sustainable development before learning about what exactly a social venture is. Discover the six "Ps" of marketing and how to apply them to your project: purpose, product, production, price, place, and promotion.

Now it's time to define your purpose and determine who it will impact. Analyze the agents involved in developing your brand and learn how to recognize talent in local producers and suppliers, as well as how to offer them a fair wage.

Once you've laid the groundwork for your project, shift your focus to designing your collection. Search for inspiration, align your purpose with your promotional strategy, thoroughly study the production process, and choose where you want to sell your products. To round things out, Genaro gives you some tips on how to photograph and present your fashion collection.