Simple PR: Pitch Your Product

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Course overview

Provider
CreativeLive
Course type
Paid course
Deadline
Flexible
Duration
2 hours
Lessons
10 lessons
Course author
Brigitte Lyons
  • 10 Video lessons in HD
  • 2h 26m of class content
  • Exclusive bonus content
  • Lifetime access, anywhere, anytime
  • Streaming access on desktop and mobile browsers
  • Download and offline access with class purchase
  • Offline sync with our iPhone & iPad apps
  • 100% satisfaction guarantee

Description

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it. 

You’ll learn how to:

  • Connect with the bloggers and editors who most want to hear from you
  • Write headline-worthy product descriptions
  • Craft a pitch-perfect email submission
  • Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.

Simple PR: Pitch Your Product
  • English language

  • Recommended provider

  • Certificate available