Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Beginner
- Deadline
- Flexible
- Duration
- 22 hours
- Certificate
- Paid Certificate Available
- Course author
- Kireev Artur Genrikhovich
-
Learn to determine the place and role of sales in the marketing mix of the organization.
Learn to formulate a sales strategy in various areas.
Learn to form the organizational structure of sales management.
Description
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations. By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. While using traditional selling tenets as its foundation and teaching you the role of sales in everyday life, this course adapts these concepts to the rapidly changing world of business, including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting with customers.
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