Responsible Marketing and the Fundamentals of Corporate Social Responsibility

On this course, you’ll explore the importance of responsible marketing through theory and principles as well as applied examples.

You’ll learn more about the ways consumption deriving from marketing activities affects the environment and our carbon footprint.

You’ll get an understanding of the fundamentals and purpose of CSR. You’ll also explore, through examples, how businesses can educate and help consumers become more responsible and sustainable through their CSR programs.

By looking at key concepts, you’ll be able to identify the opportunities and challenges each one poses to businesses and consumers. This will allow you to assess how each concept applies to your consumption.

You’ll be presented with applied responsible marketing examples in business and, through debates and discussions with other learners, you’ll be able to understand and answer various questions around marketing sustainability.

Once you’ve completed this course, you’ll be able to apply everything you’ve learned to both your personal and professional life. As a consumer, you’ll understand how to reduce your environmental footprint and consume more responsibly. As a professional, you’ll be able to make more informed decisions on how your business can be more sustainable.

This course is delivered by experts at UCLan. Educators with an interest in researching responsible marketing will present the theoretical part of this course, whilst the technical aspects of recycling, plastics, and pollution will be facilitated by a Professor of Waste Management from the School of Engineering.