Research Report: Delivering Insights
Updated on
Course overview
- Provider
- Coursera
- Course type
- Free online course
- Level
- Intermediate
- Deadline
- Flexible
- Duration
- 15 hours
- Certificate
- Paid Certificate Available
- Course author
- Robin Boyar
-
Synthesize research findings and develop insights
Assess the changing roles of digital and traditional advertising
Apply storytelling strategies in presentations
Demonstrate effective presentation skills and deliver insights
Description
You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.
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